# Every buying signal your GTM team needs

Target buyers who are most likely to convert. Combine multiple signals to prioritize the warmest buyers and have more relevant outreach.

[See signals in action](/content/contact/index.html)

## **600+**
**Fit Attributes**

## 30+
**Native Signals**

## [∞](https://www.infinitysymbol.net/)
**Custom Signals**

## 600+ criteria analyzed per account

Signals tell you when to act. Criteria tell you who to target. UserGems scores every account against 600+ company attributes — built from your own sales history — to find the accounts uniquely suited to your business.

## **150+**
**Firmographic**
Industry, sub-industry, employee count, revenue range, HQ location, growth rate, founding year

## **120+**
**Technographic**
Tech stack composition, recent installs, tool removals, cloud provider, CMS, marketing stack

## **130+**
**Financial**
Funding stage, revenue growth, public filings, debt ratios, investor profile, spending patterns

## **30+**
**Behavioral**
Website visits, content engagement, email opens, event attendance, ad interactions, social activity

## Signal Categories

**Buyer Intent**

**Contact-Level Intent**

**Website Visits**

**Competitor Research**

5 signals  
**Sales & Marketing Engagement**  
  
**Closed-Lost**

**Content Download**

**Event Attendees**

## Role changes

Track every job change, promotion, and role shift among your contacts and target buyers

**Company News & Changes**

Monitor funding, M&A, hiring surges, leadership changes, and other account-level trigger events

## Product Usage & Community

Use product & community engagement patterns as buying or churn signals

## Bring Your Own Signals

Already using 6sense, Demandbase, Clay, or other tools? Bring their signals into UserGems and score everything together.

##### FAQ

**What are “signals”?**  
Signals are data points that indicate buying interest or activity — such as job changes, website visits, past usage, intent data, past champions, referrals, or CRM/user activity.

**How does UserGems prioritize and score signals?**  
Each signal is scored based on recency, relevance to your ideal customer profile, and past outcomes. The highest-scoring accounts and contacts show up as top priorities in your dashboard.

**Can we combine our own first-party data with native signals?**  
Yes. You can feed in your own CRM data, product usage, event attendance or other first-party data — and UserGems will treat them as additional signals, enriching the scoring model.

**How do signals trigger actions for sales and marketing?**  
Through [Intelligent Workflows](/content/product/workflows/index.html): when a signal fires, workflows can automatically create tasks, send alerts, update CRM records, queue ad campaigns, or launch personalized outreach via AI or templated sequences.