Every buying signal your GTM team needs
Target buyers who are most likely to convert. Combine multiple signals to prioritize the warmest buyers and have more relevant outreach.
600+
Fit Attributes
30+
Native Signals
∞
Custom Signals
600+ criteria analyzed per account
Signals tell you when to act. Criteria tell you who to target. UserGems scores every account against 600+ company attributes — built from your own sales history — to find the accounts uniquely suited to your business.
150+
Firmographic Industry, sub-industry, employee count, revenue range, HQ location, growth rate, founding year
120+
Technographic Tech stack composition, recent installs, tool removals, cloud provider, CMS, marketing stack
130+
Financial Funding stage, revenue growth, public filings, debt ratios, investor profile, spending patterns
30+
Behavioral Website visits, content engagement, email opens, event attendance, ad interactions, social activity
Signal Categories
Buyer Intent
Contact-Level Intent
Website Visits
Competitor Research
5 signals
Sales & Marketing Engagement
Closed-Lost
Content Download
Event Attendees
Role changes
Track every job change, promotion, and role shift among your contacts and target buyers
Company News & Changes
Monitor funding, M&A, hiring surges, leadership changes, and other account-level trigger events
Product Usage & Community
Use product & community engagement patterns as buying or churn signals
Bring Your Own Signals
Already using 6sense, Demandbase, Clay, or other tools? Bring their signals into UserGems and score everything together.
FAQ
What are “signals”?
Signals are data points that indicate buying interest or activity — such as job changes, website visits, past usage, intent data, past champions, referrals, or CRM/user activity.
How does UserGems prioritize and score signals?
Each signal is scored based on recency, relevance to your ideal customer profile, and past outcomes. The highest-scoring accounts and contacts show up as top priorities in your dashboard.
Can we combine our own first-party data with native signals?
Yes. You can feed in your own CRM data, product usage, event attendance or other first-party data — and UserGems will treat them as additional signals, enriching the scoring model.
How do signals trigger actions for sales and marketing?
Through Intelligent Workflows: when a signal fires, workflows can automatically create tasks, send alerts, update CRM records, queue ad campaigns, or launch personalized outreach via AI or templated sequences.