What is UserGems?

UserGems is a sales intelligence software that helps B2B companies automate pipeline generation. Revenue teams use UserGems to turn buyers' job movements and relationship intelligence — identifying relevant buyers and tracking job changes of past customers, champions, and prospects — into revenue.

Your goal: identify buyers who are ready and reach them with relevant context at exactly the right moment.

Depending on the sales intelligence product you use, several trigger events get you closer to this “holy grail”:

• New funding
• Mergers
• New legislation
• Industry changes

But job changes are the strongest buying signal—especially when it's a customer or prospect you've already engaged. Job changes are the number one trigger event when it comes to B2B sales intelligence.

Plus, new executives spend about 70% of their budget within the first 100 days on the new role. Why?

New hires are often in the mood to shake things up. And shaking things up means they’re usually open to exploring new offerings. Or, at the very least, they consider repurchasing products and services they used in the past.

Yet, companies often miss out on customer job changes for a variety of reasons, including:

• Underestimating the importance of this lead-generation strategy
• Relying on reps to do data entry and research manually, leading to errors and dated or incorrect information
• Experiencing increased data decay in their contact databases, thanks to “The Great Resignation”

UserGems tracks these job changes automatically, so you never miss a warm lead when a past customer or champion moves to a new company.

UserGems' key features

UserGems gives revenue teams three core capabilities:

1. Automate repeat business. With UserGems, you can increase your annual recurring revenue (ARR) by tracking job changes of past customers, prospects and champions job changes. We surface them as warm leads in your CRM with current contact info. Our email templates include the context you need to personalize outreach and get responses.

2. Power ABM execution. Account-based marketing is more effective when your marketing and sales teams are aligned. UserGems captures key unknown contacts in your target accounts, making it easy for sales and marketing to target buyers with the same messaging and at the same time.

3. Reduce the cost of acquisition (CAC). When sales and marketing target the same buyers, you reduce CAC and see higher conversion rates.

UserGems pricing

UserGems provides custom pricing for our users. Get a quote by speaking to our team.

What is ZoomInfo?

ZoomInfo is a sales intelligence tool that helps B2B teams find buyers that match their ideal customer profile (ICP) and contact information. ZoomInfo offers a large contact database—14 million contacts across industries. But database size alone doesn't tell you which buyers are ready to buy right now.

ZoomInfo's key features

1. Contact database: ZoomInfo has one of the largest contact databases on the market. It will provide you with a large pool of contacts that includes their business email addresses and phone numbers.

2. Advanced filter: ZoomInfo provides an advanced search filter to help you tailor your prospect list. You can search by industry, company size, and technographics.

3. Data enrichment: With ZoomInfo, it’s easy to enrich your CRM lead and contact data by automatically adding ZoomInfo's B2B data to your existing records.

Who should use UserGems?

UserGems is the best pipeline generation software for:

• Growth Marketing/Demand Generation teams in search of relevant buyers to drive leads and increase growth
• B2B sales teams, including ADRs, SDRs, BDRs, and account executives that want to hit their numbers faster and track buyer movement
• Revenue operations teams that want to get ahead of the competition
• Customer success teams that want to reduce churn and increase upsell

UserGems vs. ZoomInfo: Which pipeline generation software is better for tracking job changes?

4 things to consider when choosing between UserGems and ZoomInfo

When evaluating pipeline generation tools, focus on these four factors:

1. Data quality.
2. How does it improve your relationship-based selling strategy?
3. Does it improve or disrupt your automated workflows?
4. And what types of contacts can you track?

1. Data quality

Static databases updated every six to nine months create three problems:

• Bounced emails: outdated or inaccurate data means poor outreach email deliverability and tanking email reputation scores.
• Inefficient sales reps: Most reps already spend ⅔ of their time on non-sales activities. Outdated or inaccurate contact information means your sales team spends more time researching and finding prospects to contact.
• Missed revenue: Every missed champion or customer job change is a potential closed-won opportunity gone.

With UserGems job tracking, you get a monthly refresh of all your contacts. This way, you never miss out on a champion job change and can capture mindshare before anyone else.

2. Relationship-based selling

Buyers prefer working with people they already know and trust. Sales is built on relationships. UserGems highlights prospects who already have relationships with your company. This includes:

• Prospects that bought or used your product in the past
• Prospects that used to work at one of your customer accounts
• Prospects you've connected with who have recently been hired or promoted, and who are within the buying window

3. Automated workflows

Sales efficiency depends on eliminating manual work. With UserGems, all leads are automatically populated in your CRM with the right account owner — including all their previous and most recent contact data. We also provide email templates with the context you need to personalize outreach and get responses.

4. A rich variety of use cases to keep your sales pipeline full

When we mention “track job changes,” most people think of the previous buyer who just moved to a new role. But there are many other use cases you can achieve with UserGems. Think:

• Buyers and champions
• Power users
• Users with high NPS (net promoter scores)
• When a blocker in a closed lost opportunity leaves, opening up a second chance for you
• A previous champion or influencer joins an account with an open opportunity
• Prospects who worked at a customer account. (They've never used your product but referencing their past employer could make for a warmer outreach.)

UserGems is the best ZoomInfo alternative for customer job change tracking

UserGems automates job change tracking with 95% accurate data and pushes warm leads directly into your workflows.